Question
You are interested in understanding whether the average Lifetime Value (the net present value of all the transaction expected from a customer) for the customers
You are interested in understanding whether the average Lifetime Value (the net present value of all the transaction expected from a customer) for the customers in the Florida is significantly different from those in California. You suspect that the California LTV (Lifetime value) would be higher than in Florida. In order to test this hypothesis, you pick 10 customers each in the California and Florida and record their LTV(in dollars). The data is in LTV.sav. State the appropriate hypothesis, run the appropriate test using SPSS and provide interpretation.
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