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You are leading a project team for BigPharma's marketing department. You are introducing a brand new drug and you are tasked with the creation of
You are leading a project team for BigPharma's marketing department. You are introducing a brand new drug and you are tasked with the creation of marketing materials (fact sheets, quick-reference documents, etc.) to support your sales representatives, i.e. your sales representatives will use these documents when they are meeting with various people.
Draw a use-case diagram for the marketing materials. The following questions are intended to guide your thinking:
- Who would the Sales Reps be "selling" to? What are the various potential audiences that they would want to communicate with about the new drug?
- What information does each type of audience need?
- What is the best way to communicate that information to that audience?
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