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You are managing a paintball facility here in Bloomington and are working on pricing a new service you want to launch: paintball leagues. Based on
You are managing a paintball facility here in Bloomington and are working on pricing a new service you want to launch: paintball leagues. Based on your estimates: Your estimated variable cost per season per person is $50.15 Your estimated fixed costs per season per person is $15.50 You talked with customers and estimate that the 'value' they get from these leagues is $150.00 Your pricing strategy for this product should combine price skimming and odd pricing. Which of the following is a feasible pricing approach using what you know about your product and strategy? Group of answer choices Launch the annual membership priced at $66.00 per year and raise prices over time as word gets out about your business. Launch the annual membership priced at $140.00 per year and lower prices over time as competitors start offering similar services. Launch the annual membership priced at $139.99 per year and lower prices over time as competitors start offering similar services. Launch the annual membership priced at $65.99 per year and raise prices over time as word gets out about your business
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