You are marketing consultants for a cricket farmer who wants to develop a national campaign to sell Cajun-spiced and chocolate-covered crickets.You are to develop a detailed written marketing proposal for the cricket farmer and present your proposal to him for approval.Be sure to follow the instructions as outlined below.

Part I - Identify a target market (Who wants/needs these?)

Who are the customers for the cricket products? Be sure to consider market segment and segmentation. Example: The demographics of my target market are . . . The psychographics of my target market are . . . etc. Be sure to explain what factors were involved in choosing your type of segmentation for each demographic.

Part II - Identify the marketing mix

1.Product/Service Management (Product):Businesses must decide which products to offer customers.

oWhat is the name of your product and/or company?Why did you choose this name for your product?

oWhat is your slogan?

oDescribe the product that will be offered in detail!

oHow will the product be packaged?Describe your packaging in detail!

oExplain the level of quality of your crickets and why you chose this level of quality.

oWill guarantees or warranties be offered?Explain the terms of your guarantee or warranty.If you are not offering one, explain why you made that decision.

2.Pricing (Price):The amount a business charges customers for a product.

oSimilar items are selling for $2.89 per package. Should prices vary? Why or why not?

oWhat is the price of your product?

oHow did you decide on this price?Is your price based on competitor's current price, cost of production + markup, consumers? (Cost + Markup = Retail Price)

oWhen will the product be discounted?

oWho are your top 3 competitors?