You are marketing your digital marketing agency called Swift Solutions. You are trying to gain new customers based in Toronto, Ontario where your company is located.

1. Define your target demographic and why. Explain why you are located and targeting your audience in Toronto. How will you promote the Swift Solutions website to target your chosen demographic?

Define the components of your SEM (search engine marketing) strategy for Swift Solutions regarding their website and relevant KPI's.

What are the goals of the Swift Solutions website, regarding SEM?

2. Conduct a keyword research report. Identify which keywords are to be used for the SEM campaign Swift Solutions. Explain why, and which keyword modifiers you would use. (List any assumptions that you are making here.)

3. List the following items that you'd use while setting up an ad campaign for Swift Solutions:

1 Campaign 3 Ad groups under the 1 campaign 1 Ad copy using the "search" ad formats for each ad group (write an ad copy using each ad group)

4. Research and identify 2 landing page examples (share the links) that are being used by other digital marketing agencies based in Toronto, Ontario for Google ads that you think are well designed.

Explain what you like about the pages that you have identified.