You are not required to know generally accepted accounting principles (GAAP), as you are not studying to be an accountant. However, GAAP is important, as all publicly traded companies must use GAAP in their accounting and reporting practices. So, it is important to you, as a manager, for compliance reasons. Recognizing the existence of GAAP and the reasons for using non-GAAP reporting can be important to your job as a business manager.

For this discussion, post a discussion of 34 paragraphs about GAAP and non-GAAP reporting. Consider as part of your post:

• Your beliefs about the pros and cons of reporting company performance using non-GAAP measurements.
• Your understanding of the reasons for the reconciliation between GAAP and non-GAAP reporting in the Campbell's Soup financial statements on page 645 of your textbook.