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You are now in charge of the Reese's original peanut butter cup brand. Reese's PEANUT BUTTED CUP What message execution style (look it up
You are now in charge of the Reese's original peanut butter cup brand. Reese's PEANUT BUTTED CUP What message execution style (look it up in the text) will you use for your advertising? What two mediums (look it up in the text) will you use to promote your new product? Write an objective to defend your request to spend $5M on advertising this year. Hint - objective results that have a deadline and are measurable..
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1For Reeses peanut butter cup brand I would recommend an execution style that emphasizes indulgence nostalgia and the irresistible combination of chocolate and peanut butter Leveraging a combination o...Get Instant Access to Expert-Tailored Solutions
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