You are on the president's advisory board for a mid-sized state university with about 12,000 students. The president says that the financial future of the school depends on developing a higher profile among people in the state, including high school students, state legislators, and business leaders. He says that the way to make and raise more money is to invest in a high-profile varsity football team. He asks you to research the pros and cons of this strategy. What does your research show?