You are part of a strategic planning team at Under Armour. You are asked that you to conduct the following analysis:1. Summarize the companys strategy as of the time that the case was written.2. Analyze the case (using concepts and frame e company at the time that the case was written. Your choice of the major issues should be explained by and be consistent with your analysis.3. Based on your analysis propose the best course of action to address these issues. Be sure toexplain why your recommendation(s) makes sense given your analysis, comparing yourrecommendation to potential alternatives.4. Describe the potential implications and pitfalls of your recommendation(s). Focus, in particular, on the practical matters associated with implementing your ideas