You are part of the PR Department in a Learning Institution organizing a lecture series about contemporary issues in Journalism called Talking about News. The conference will happen 6 weeks from now, at 6 pm, at the Vancouver Convention Center. Your task as a Communication Project Manager is raising awareness about the first lecture of this event, driving attendance and generating media coverage. Your project budget is $15,000. The first lecture will occur with Andrew Conte as the first speaker. Conte is a former investigative journalist who founded the Center for Media Innovation at Point Park University in Pittsburgh. At his talk, he will promote his new book, "Death of The Daily News: How Citizen Gatekeepers Can Save Local Journalism