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You are planning on founding the software platform company ChatBot . It offers the app DirectChat, which is an instant messenger that can be downloaded

You are planning on founding the software platform company ChatBot. It offers the app DirectChat,
which is an instant messenger that can be downloaded to Android- and iOS-based smartphones. Its
key purpose is to allow for text-message exchange between its users. The ChatBot platform also allows
for the download and use of third-party apps within the messenger DirectChat, which are free of
charge for the users of DirectChat. These third-party apps are voluntarily developed by external
software developers and generate revenue by the display of advertisements within them. The ChatBot
platform aggregates this ad space and offers it to interested advertisers. Hereby, ChatBot acts as an
intermediary and keeps 50% of the revenues from the advertisements. The remaining 50% of
advertising revenues are given to the developers of the app in which the respective advertisement is
displayed to the user.
a) Please briefly explain the concept of multi-sided platform markets and correspondingly direct
and indirect network effects.
Subsequently describe how ChatBots business model fits into the understanding of multisided markets and illustrate network effects. Please refer to the following actors: ChatBot,
third-party app developers, advertisers and consumers. You may use an illustration if you like.
b) How do DirectChats users benefit from the multi-sided platform model? Please refer to direct
and indirect network effects.
c) ChatBot wants to expand its operations and looks for innovative ideas for new revenue streams.
Based on its current platform business model, please briefly outline two possibilities for new
revenue streams.
Please use scientific sources to your explanations. It is mandatory to cite all used sources in
Harvard Style.
It is mandatory to create at least one visualization. multisided markets and illustrate network effects. Please refer to the following actors: ChatBot,
third-party app developers, advertisers and consumers. You may use an illustration if you like.
b) How do DirectChats users benefit from the multi-sided platform model? Please refer to direct
and indirect network effects.
c) ChatBot wants to expand its operations and looks for innovative ideas for new revenue streams.
Based on its current platform business model, please briefly outline two possibilities for new
revenue streams.
Please use scientific sources to your explanations. It is mandatory to cite all used sources in
Harvard Style.
It is mandatory to create at least one visualization.

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