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You are planning to come up with an advertising strategy for internet marketing. You are trying to understand how to target customers based on their
You are planning to come up with an advertising strategy for internet marketing. You are trying to understand how to target customers based on their internet use and internet shopping habits. You collected information from 1,000 randomly selected respondents. Which technique would you use to understand how the decision of someone to make an on-line purchase or not is affected by the these three factors: a) amount of time a customer spent on internet; b) total internet shopping ($) made by a customer; and c) annual income of the customers family? Multiple Regression Chi-Square Logistic Regression ANOVA
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