You are planning to sell more of your product in the segment you currently serve. Based on the shopping habit of consumers in your target market, you determine that SPECIALIZED RETAILERS ought to market and sell more of your products in the target market. In terms of distribution margin, you should $\_\_\_\_\_\_\_\_$ in order to achieve your goal of selling more in this segment.

Question $21$Select one:

a$.$

decrease the margin for specialized retailers

b$.$

increase the margin for specialized retailers