You are playing the role of the divisional manager of the new e-bike division of Fox Factory Holding Corporation. The divisional manager is preparing to request funding to introduce the product and begin sales. Three options have been identified (note that these are fictitious assumptions):

• Produce the new e-bike internally,
• Outsource manufacturing to another manufacturer, and
• License the design to an existing company for royalties on future sales.

Summarize the company's financial performance, referencing key data points from the Balance Sheet and the Income Statement available in the Quarterly Results Links to an external site.

• Identify the highlights and areas of concern.
• Calculate six different standard ratios for the companythree using Balance Sheet data and three using Income Statement data.
  • Include in your ratios the
    • current ratio,
    • cash ratio,
    • gross margin,
    • net profit margin, and
    • two others of your choosing.
• discuss the relevance of each of the ratios.