You are provided with the following mission statements to evaluate. Using an evaluation matrix presented below evaluate the mission statements based on the nine criteria presented. Record a "Yes" in appropriate cells of the evaluation matrix when if the mission statement satisfactorily meets the desired criteria. Record a "No" in the appropriate cell when the mission statement does not meet the stated criteria.

Dell's mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectations of highest quality; leading technology; competitive pricing; individual and company accountability; best-in-class service and support; flexible customization capability; superior corporate citizenship; financial stability

Organization

Customers

Products/ Services

Markets

Technology

Concern for survival growth and profitability

Philosophy

Self-concept

Concern for Public image

Concern for employees