You are quickly promoted by the Senior Management at SOVA Endeavours as head of its newly created Alternative Speculative Investment Fund (ASIF) ($100 million initial starting capital). Your initial investment seeking trip leads you to evaluate the three largest publicly traded horse racing gaming companies [ACE Bookies; BetterBets (BB); Punters Paradise (PP)] at the World Horse Racing Cup Festival. These three companies have locked in their Odds for the Worlds Richest Horse Race - The $25 million Punters' Cup - as follows: Each Bookmaker will accept a wager of up to $5 million on any win bet in this horse race. Posted Odds to Win (eg. 5 => 5 to 1; 9/2 => 4.5 to 1) ACE BB PP HORSE Arrow In Browser Fast Caddy Scare Double Shot Easy Way Flat Out Going Away Hold Two I Needed That Jacks RBetR 5/2 5 21 9 20 3 4 22 8 19 6 5 4 5 140 140 50 40 30 35 5/2 4 47/2 10 18 13/2 9/2 150 40 30 After evaluating this Odds Board what is your assessment of each Gaming Companies Risk Pricing management? How would you rank these companies on their pricing strategy from the above Odds Board? How would you approach this race as an potential opportunity for ASIF? Show your calculations (i.e. tables, graphs, etc.) that your support your evaluations and investment opportunity strategy.