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You are recently appointed as a senior manager of an expanding multi-national a hospitality company. Many officers have expressed and requested a market study be

You are recently appointed as a senior manager of an expanding multi-national a hospitality company. Many officers have expressed and requested a market study be done on their new "Bed & Breakfast" services to be completed in six months' time. (a) Briefly discuss what are the elements to consider in initiating a good research

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