You are requested to complete Project 1 in the role of a recent business degree graduate, newly hired by Silver Airways. Your manager has requested your assistance in conducting a SWOT analysis and developing the goals and objectives for a strategic plan. The strategic plan is necessitated by Silver Airways' CEO requesting an assessment of the airlines ability to continue to grow and the subsequent steps it needs to take to make that happen.

You will use the course materials for Weeks 1 3 and your research findings based on Silver Airways' links below. You are not permitted to any other source. The provided information will allow you to analyze the current state of Silver Airways to determine its strengths, weaknesses, opportunities, and threats.

You will complete a SWOT table identifying the strengths, weaknesses, opportunities, and threats you identified for Silver Airlines. Based on your SWOT table, you will then develop and explain your goals and their related objectives.

Your manager has informed you of the following facts: Florida-based Silver Airways recently announced its acquisition of Seaborne Airlines, headquartered in Puerto Rico. Expanding its flight routes within the Caribbean makes the company the highest-volume airline to the Bahamas and the Caribbean. In addition to its Bahamas and Caribbean flights, Silver Airways serves the southeast and a few northeast states.

Your manager has provided you with the links found below and indicated that route expansion, a new fleet of aircraft, and the acquisition of Seaborne Airlines should be considerations in your analysis. Of course, the focus of your analysis is Silver Airways and not Seaborne Airlines.

Your analysis, SWOT table, goals, and objectives must be supported by a logical and well-reasoned evaluation of the facts ascertained from the course materials and links provided.

Research Links

• Silver Airways
• Seaborne Airlines
• Silver Airways-Seaborne Airways Acquisition
• Silver Airways Announces Major Strategic Growth Developments and New Leadership

You may NOT use additional research to enhance your SWOT analysis, SWOT Table, and goals and objectives. The provided links and course material provide sufficient information to complete this project.

Note: Your report must be based on the results of your own research from the course material and the provided links. This means that you will research and draw your own conclusions, which must be supported by your independent research of the links and the course materials. You are precluded from using any existing SWOT analysis, SWOT Table, and goals and objectives ascertained from anyone else's source material (e.g., internet sites, for-pay websites, existing documents, video resources, and the like). You MUST do your own analysis.