You are required to complete a comprehensive case analysis of Boho Bars.

$1.$ Explain two external factors from PESTEL that Haney should pay attention to$.$ Explain the opportunity or threat$/$risk that each factor creates.

$2.$ Haney is comparing five alternatives for Boho Bars.

$1\mathrm{.}1.$ You must evaluate her option #$2$ Automate Production by answering the following questions. Use both qualitive and qualitative data from the case.

$$ How does this option align with Haney's personal and professional goals?

$$ How financially feasible is this option? Use data to support your description.

$$ How does this option contribute to the competitiveness of Boho Bars in the industry?

$1\mathrm{.}2.$ After evaluating this option, how likely are you to recommend this option to Haney as her most viable option?

Identify two resources $($or capabilities$)$ that this company has. Use the VRIN test to analyze what type of competitive advantage you think this company has.

Assess the Competitive Environment:

$1.$ Describe the overall level of competition that this company is facing in the industry.

$2.$ Which of the competitors mentioned in the case do you consider to be the biggest threat to Boho Bars? Justify your answer.