You are required to conduct a critical assessment of the following four areas to determine whether, overall, the car rental company Europcar has a competitive advantage: 

1. The internal environment: evaluate core competencies; by using the Value Chain framework 

2. The external environment: how attractive is the industry; by using Porter’s Five Forces Model. 

3. Europcar’s competitors: create a strategic group map of the rent-a-car industry in Australia. 

4. Europcar’s business level and corporate level strategies. You are required to present your assessment tasks in a report.