You are required to deliver a case study report on company Amazon. The purpose of the case study is to demonstrate your understanding of the theory and research on organisational change and development and their application. You are an 'external change agent' hired by the CEO to deliver a report that examines the change strategy and put forward your recommendations for approval and implementation.

Your report should provide:

1. Background to Amazon and the problem-factors behind the organisational change

2. A justification for a change intervention that will address the problems and opportunities identified; 3. An analysis of the issues and barriers you may face in implementing your intervention and how you will address them (including relevant aspects of resistance to change by various levels in the organisation);