You are required to Develop a Marketing Plan for a new product/service for an existing Australian (preferably) business.

You are the general manager of the company, and you are preparing and marketing plan to be presented to the CEO. You are recommended to cover the following areas (but not limited to):

a) Executive summary

b) Marketing research

c) Proposed product/service

d) Target market

e) Pricing

f) Positioning

g) SWOT analysis

h) Marketing strategy

i) Budget

j) Conclusion and recommendation

Explain all the parts in brief.

Must focus on

a) Knowledge of theory

b) Analysis and application

c) Reflective and critical thinking

d) Writing style