you are required to do the market segmentation for your business. Market segmentation is the process brands use that determines how your organization divides its customers into smaiier groups based on characteristics such as, age, income, personality traits or behavior. In other words, I would like to know who your target customers are, how old they are, and their location. Do they have certain behavioral characteristics? Format Font: Times New Roman Size: 12 Spacing: 1.5