You are required to generate 10 ideas or concept about new product from Coca cola Brand perspective as we know that when company decided to generate ideas they come up with the countless ideas and from that pool of ideas they pick and choose the best one. Describe how these concepts were evaluated, prioritized and screened on the basis of Market knowledge and Initial reaction.

Moreover, you have to tell about the idea generation technique( that are dimension analysis, relationship analysis and trade off ) that suits with the products and match with your industry (coca cola). Tell the reason behind choosing that technique.