You are required to prepare a business model canvas for a startup company or a new venture/project you are involved with. The business model canvas offers a tool for creating a visual representation of your strategy, the products you offer, the customers you serve, the value propositions your offer, how your company makes money and the paths you take and resources you use to make your business as successful as possible. Your submission should also include a written rationale of 2500 words with a brief overview of your startup company/new venture/project, a detailed reasoning or justification for the decisions and choices you have made in every segment (building block) of the business model canvas,