You are required to prepare a report titled, International Market entry strategies and export financing for your management assessing the importance of global market entry strategies for long term sustainability of the business.

Your report must be unified and coherent. It must not exceed 4,000 words, as is the standard for such reports. Read the assignment guidance accompanying this assignment brief.

Identify and discuss the various international market entry strategies and various export entry modes. (1.1) (12.5 marks)

You should:

Identify and discuss the market entry strategies. (6.5 marks)

Definition of market entry strategies.

Why market strategies are important?

Apply to selected company why it is important to your company to enter into foreign market?

Discuss the factors influencing the choice of the entry mode. (6 marks)

Discuss the export entry modes and export process. (1.2) (12.5 marks)

You Should:

Identify & discuss the various forms of export entry modes. (3 modes) (6.5 marks)

Green field

Acquisition

Joint ventures

Contract manufacturing and etc

Identify & discuss the advantages and disadvantages of various forms of export entry modes.

Indirect exporting (6 marks)

Direct exporting

Licensing

Franchising

Joint venture and etc

Discuss the various terms of payments for export financing. (2.1) (12.5 marks)

You should:

Discuss any 3 different financing methods of payments that could be used in international market. (6.5 marks)

Consignment

Open account

Cash on delivery

Letter of credit

Documentary collection (explain any 3 and state how it is applicable to your company)

Discuss the advantages & disadvantages of each of the above identified financing method of payments. (6 marks)

Discuss the supply chain management and handling export orders. (2.2) (12.5 marks)

You should:

Discuss the steps involved in handling export order. (6.5 marks)

Definition of supply chain management

Attach the sports procedure diagram given in textbook

Briefly discuss the steps (procedures) involved in handling export order

Discuss the basic structure of international physical distribution. (6 marks)

Modes of transportation

Documents required

Ocean transportation and bills of lading

Air shipment and airway bills

Also state what would be suitable distribution structure for your company