You are required to produce an individual 2,000-word business plan (including financial requirements) for a new Pop-Up business. Your business plan needs to be suitable for presentation to a potential Investor. It should include all of the NINE requirements listed below:

1. The name of your business, vision and mission statements alongside a detailed description of the products and/or services the business will offer. (8 marks) 2. An explanation of types of venture set-up (e.g., limited liability, sole trader, partnership etc.). You need to justify your choice with particular reference to long-term stability and growth. (7 marks) 3. A detailed analysis of the market (based on credible market data) and identification of the opportunity (gap in the market) that the business fills (i.e., how it meets customer needs). (10 marks) 4. The creation of an appropriate marketing and sales strategy including clear goals and suggested success criteria for the first 12 months of trading for a business trading at multiple locations. (15 marks) 5. The provision of a detailed competitor analysis that clearly outlines the businesss competitive advantage/unique selling point (USP). (10 marks) 6. The specific details and justification of the human resource requirements for the busines (i.e. operational structure, job roles, responsibilities and outside support). (8 marks) 7. Credible suggestions relating to the sources of funding for your venture (i.e., commercial banks such as Lloyds, Santander or Barclays), venture capital funds, business angels, grant institutions, etc. You need to justify your preferred choice of funding partner(s) and the investment capital () required. (12 marks) 8. The provision of a detailed cash flow statement (incorporating a sales forecast and summary of projected costs, for the first year of operation). (10 marks) 9. A profit and loss summary for the first year of operation explaining how the investment capital will be used (e.g., stock, equipment, salaries, hire/rental fees, marketing costs, etc. (10 marks)