You are required to provide a marketing strategy for your brand of choice (Petronas). Your strategy should reflect the marketing mix product, place, price and promotion.

Your brand (Petronas) must fulfill these conditions:

i.Local brand (Petronas) made in Malaysia

ii.Must be an existing brand or a brand that intends to be introduced in Malaysia. (Petronas)

Your report must consist of the following:

i.Executive summary (Petronas)

ii.Brand overview (Petronas) describe the current status of the brand with a brief historical background. You may also define the brand's current state on the Product Life Cycle (PLC)

iii.Competition Overview (Petronas) discuss the competition or potential competition

you may have

iv.Target market (Petronas) who is being targeted for your brand?

v.Segmentation of (Petronas) Demographic, Behavior, Psychographic, Geographic

vi.SWOT analysis (Petronas)

vii.Product (Petronas) description of your product. Also include packaging plans if any.

viii.Place (Petronas) choice of retail strategy

ix.Price (Petronas) penetrative or skimming strategy

x.Promotion (Petronas) pull or push strategy. Choice of medium digital or

traditional

xi.Conclusions and Recommendations (Petronas) suggestions for change in current practices if any to make it more effective should be discussed.

xii.Appendix (Petronas) any other information you may provide

Your answer should be in an essay format (excluding diagrams, tables, exhibits, references, etc.)