You are required to select a large company listed in any of the global Stock Exchanges $($real

company$).$ It is important that your choice of the case study company is informed by the public

availability of all the information and data required for you to conduct and complete the assignmer

Imagine you are the Chief Operations Officer $($COO$)$ of this case study corporation. You are requir

to compile a report directed at both the company Directors and Investors with a discussion on the

following:

A brief overview of the company. This should include, among others, the historic background,

mission statement, the nature of the industry sector, and the key industry players.

On the basis of available information, your own insights and perspective outline the company'

corporate strategy, business strategy, financial strategy and IT strategy.

Gather and examine the company available financial and other company and industry reports for the

immediate past four financial periods. Critically evaluate how the company has performed in the context

of each of the different strategies discussed in $(2)$ above. $($attach the audited financial statements as

appendix$)$

Determine and evaluate the Strengths, Weaknesses, Opportunities, and Threats $($SWOT$)$ of your

company. The discussion must be supported by gathered information and data.

Carryout an environmental analysis of Political$/$Legal$,$ Economic, Social, Technological and

Competition $($PEST plus C$).$

Conclude by formulating operational plans for the next $3$ years for each of the strategies discussed in

$(2)$ above. There should be a clear indication of how these plans would best optimise both the market

share and performance of the company.

You are required to include references for all source documents used in the report, including the

financial reports.