You are required to select any ONE topic related to current ethical and social issues in marketing in the area of globalization/technology/social media/green marketing/culture/Islamic marketing/branding/ supply chain management/innovation. Based on the selected topic, you have to conduct an in-depth analysis on the contemporary ethical and social issues in marketing involving the relevant microenvironment and macroenvironment factors that contributed to the emergence and severity of the issues, issues impact to the stakeholders and propose solutions to the issues. Your analysis should be supported by relevant literature (from the latest journal articles, newspaper or magazine reports, etc) with relevant facts and figures as evidence. You have to apply any of the marketing theories/concepts learned that will actually be instrumental in solving the issues.

Topics Covered this Sem:

Value-based marketing approaches - customer expectations, service, and orientation

The impact of globalization on societies -The impact of culture on globalization

The changing landscape of marketing: The role of technology and social media

The Islamic concept of marketing and advertising

Global branding, market segmentation & positioning

Green marketing

Issues in communications and pricing decision

Issues in supply chain management