Question
You are required to submit your market size estimate on the discussion board: Hypo is an online photo printing service in Taiwan. It was launched
You are required to submit your market size estimate on the discussion board:
Hypo is an online photo printing service in Taiwan. It was launched in 2005 and is still in operation today. I helped the founder conduct a market attractiveness analysis before he launched the business.
Hypo aims to provide Mac users in Taiwan a photo printing service as convenient as what Apple provides. Your task is to estimate the market size and potential sales for this service.
Here are some hints for you to perform this task.
First, situate yourself in the world of 2005. So, the internet infrastructure was not as well developed as it is now. There was no smartphone, either. Does this business idea make sense?
Second, what are the most important factors that help you make the decision as an entrepreneur?
Finally, try getting a rough estimate of the market size and revenue potential. A rough estimate is your goal and that's the purpose of this exercise. We want a quick and simple number to start with. You don't need to conduct a thorough market analysis.
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