you are required to use a Tourism or Hospitality enterprise anddevelop a Digital marketing plan for the next three years for any your chosen Hospitality/Tourism company.

Your Digital Marketing Plan should include: Content:

Introduction

Situational Analysis

oInternal Environment (Porters 5 forces)

oExternal Environment/Macro Analysis (PEST)

oSWOT Analysis

Digital Marketing Strategies & Plan

oRevenue Model Strategy

oTarget Market Strategy

oPositioning strategy

oSocial Media Strategy

oDigital marketing Mix (7P's)

Evaluation

oWEBQUAL / ESERVQUAL

oRecommendations/Suggestions in regard to website

oECRM analysis

oBrief Financial Budget (Approximate)

Conclusion & Recommendations

References