Question
You are required to write a 6-8 page paper describing your evaluation of the value and effectiveness of a firm's website. Content Requirements For this
You are required to write a 6-8 page paper describing your evaluation of the value and effectiveness of a firm's website.
Content Requirements
For this paper you should
- Describe your selected website
- Explain how the website is used
- Describe the profit strategy
- Discuss its target market and the value it provides to users,
- Illustrate this value by providing some examples of strategies used by the firm
- Conclude and provide an overall evaluation of the firm's online strategy
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Business Research Methods
Authors: Donald R. Cooper, Pamela S. Schindler
12th edition
9780077774431, 0073521507, 77774434, 978-0073521503
