You are responsible for analyzing the following case in line with the questions indicated below for this assignment. Your analysis report should adhere to the formatting requirements detailed on page 2 and will be marked based on the attached rubrics on pages 3 and 4. You may refer to additional sources while answering the questions. Log into the Brock Library System using your Brock credentials, search for the paper using its title, and download the article. The Case: Weiss, N., Schreieck, M., Wiesche, M., & Krcmar, H. (2021). From Product to Platform: How can BMW compete with Platform Giants? Journal of Information Technology Teaching Cases, 11(2), 90100.

1. What does it mean by product differentiation? How can enterprises make their products different from similar products offered by competitors?

2. What roles do you think information technology and information systems play in differentiating products? Substantiate your answer with explanations and examples.

3. Mention and discuss the factors that drove BMW to introduce the infotainment system. In your opinion, do you think the technology BMW introduced would give it a competitive advantage? Why or why not?

4. The case mentions the phrase digital platform what is a digital platform in this case?

5. What lesson would you draw from this case in driving and sustaining competitive advantage using technology-based solutions