You are responsible for marketing and marketing research for a midsized manufacturer of assemblies for the housing market. Your boss has asked you to cut back expenses, especially in marketing research: "Why can't you just use information off the Internet? There's plenty out there." What is your best response to try to get your boss to change their mind?

Multiple Choice

$"$l$\text{'}$d rather not use any data at all than use secondary data."

"This is a matter of principle. I quit."

$"$We can try, but if it's wrong it's not my fault."

"You should never use any information from the Internet in marketing research."

"Those are secondary data, and they may not be as timely, accurate, and relevant as what we need."