Question
You are running an international organization with employees from different cultures working together. As a manager what steps could you employ to take advantage of
You are running an international organization with employees from different cultures working together. As a manager what steps could you employ to take advantage of cultural diversity and increase business productivity while eliminating or minimizing problems that could stem from cultural differences?
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
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