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You are seeing an influencer on TikTok talk about a new brand in several posts but the influencer never discloses that they might be paid
You are seeing an influencer on TikTok talk about a new brand in several posts but the influencer never discloses that they might be paid by the company that markets the new product. You are pretty certain that the influencer is getting compensated and find this misleading. What could you do about it
You should report the influencer to TikTok because it's the company's responsibiltity that all paid influencers are truthful
You should report the influencer to the American Marketing Association, which manages all influencer marketers
You should contact the Social Media marketing board who are providing guidelines for influencer marketing
There is nothing you can do Influencers are not required to disclose any free products or other support they have been getting for promoting products online.
You can report the influencer to the Federal Trade Commission, which is the government entity that regulates all forms of advertising including influencer marketing.
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