• You are selling beauty products to a hair salon

1. Think of your ideal customer, and identify three potential needs, problems, or opportunities this customer may have that your product or service could potentially solve. Write the three needs/problems/opportunities from the point of view of the customer by completing these three sentences. This helps to "put yourself in the shoes of the customer" (empathy). Please Note: I am looking for three different needs, not the same need expresses in three different questions.

- My customer needs....

- My customer struggles with (insert problem here) and could really use...

- My customer needs help with (insert need or problem here)

2. Three feathers and benefits of the product

3. Write bridge statement