You are tasked with creating a Marketing Plan to introduce a new label on products.

The new label would show the carbon footprint for the production of the product, this helps buyers visualize climate change and choose products accordingly.

1. What are the financial and non-financial goals that will be measured? Lists and tables are fine to use
2. What is the Core Competency of the Marketing Plan? What are some unique items or expertise that can be used for the marketing plan?