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You are the accountant for DigitMart, Inc., a publicly-traded digital marketing firm. After calculating the financial ratios for DigitMart, you would compare DigitMarts ratios to

You are the accountant for DigitMart, Inc., a publicly-traded digital marketing firm. After calculating the financial ratios for DigitMart, you would compare DigitMarts ratios to all of the following except:

		trends
		competitors ratios
		industry averages
		benchmarks
		state-wide averages

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