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You are the brand manager and the operations manager for FREE TIME ENTERTAINMENT, a company that owns and manages eatertainment branded chains. Free Time ENTERTAINMENT

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You are the brand manager and the operations manager for FREE TIME ENTERTAINMENT, a company that owns and manages "eatertainment" branded chains. Free Time ENTERTAINMENT owns 50 Time OUT locations. Time OUT's locations are all large and cach location includes a bowling alley, laser tag, areade, go-kart track and full-service restaurant. The main clientele Time OUT focuses on are families with young children. The average customer group is two adults and three children who spend over $180 while spending 2.5 hours at TiME OUT. All 50 TiME OUT locations are in mid-sized cities with 75,000150,000 people. FREE TIME ENTERT AINMENT recently purchased CRAGG \& DUSTER'S, a 140-untt chain that pairs arcade games with full-service restaurant and bar. CRAIG \& DUSTER's has been operating since 1982 and has grown a wildly loyal customer base of young adults. The average customer group is one or two young adults who spend $100 while spending 1.5 hours at CRAIG \& DUSTER'S. While most CRAIG \& DUSTER'S locations are the size of a traditional full-service restaurant, there are 40 locations that are three times as large and feature twiee as many arcade games, two bars and a dance floor. All 40 of the large CrAiG \& DUSTER's locations are in suburbs of major metropolitan areas. The CEO of FREE TIME ENTERTAINMENT has plans to expand and will open 40 new Time OUT locations and 25 new CRAIG \& DUSTER's locations. YOUR CHALLENGE The CEO of FREE TIME. ENTERTAINMENT is considering converting the 40 large CRAG \& DUSTER'S locations to TIMz OUT locations. The CEO has asked you to analyze the following: - Hou tha nomosed convervion will alleviate enste ascociated with the exnansion The CEO of FREE TIME ENTERTAINMENT is considering converting the 40 large CRAIG \& DUSTER'S locations to Time OUT locations. The CEO has asked you to analyze the following: - How the proposed conversion will alleviate costs associated with the expansion - How the proposed conversion could benefit CRAIG \& DUSTER'S - Possible business risk The CEO wants your analysis to include product priorities for both mid-size and large markets with a final recommendation

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