You are the brand manager for a line of denim pants that has been in production for more than 150 years. These jeans are moderately priced, traditionally styled, and known for being able to withstand years of wear and tear. Recently a competitive brand has been running comparative advertisements claiming that your brand is too out of touch with current fashion trends. What is the best way to respond?

Group of answer choices SELECT ONE ANSWER

You emphasize your marketing strategy by creating a contest with your brand community as to who owns the oldest pair of your branded jeans. Ask customers to post photos of themselves and the jeans on social media.

start creation of a new line of trendy, more stylish jeans to compete with other brands in the current market.

You begin an aggressive marketing campaign touting your brand's traditional styles as "always in fashion."