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You are the brand manager for a new line of jeans designed for millennials. You have a budget of 5 million dollars to invest over

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You are the brand manager for a new line of jeans designed for millennials. You have a budget of 5 million dollars to invest over 3 months (October- December 2020) which will largely be targeted to your consumer base area. Justify how you will partition this amount using traditional advertising media, digital media, and social media. Be specific as to which forms of media you are using and why. Write up a monthly advertising schedule illustrating how the money will be spent each month along with a clear rationale for your analysis

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