You are the brand manager of a major grocery store chain and have a meeting planned with your boss. You want to convince them to allow you to run a coupon campaign to drive sales across the soup brands you manage. Your boss is not enthusiastic about coupon campaigns but is willing to listen to a formal presentation from you explaining why the coupon campaign should be approved.

Select the talking point that is true.

Coupons will encourage short$-$term purchases of larger quantities of soup.

As a form of trade$-$oriented promotion, the coupon campaign will help the store build relationships with soup wholesalers.

Coupons will encourage long$-$term purchases of larger quantities of soup.