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You are the brand manager of Beats Wireless Headphones, and you plan to introduce the new Beats Ultra Wireless Headphone - Ed Sheeran Signature Edition.
- You are the brand manager of Beats Wireless Headphones, and you plan to introduce the new Beats Ultra Wireless Headphone - Ed Sheeran Signature Edition. How will you determine the correct pricing of the product within Beat's product line? And, what distribution strategy will you choose to follow?
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Managing Controlling and Improving Quality
Authors: Douglas C. Montgomery, Cheryl L. Jennings, Michele E. Pfund
1st edition
471697915, 978-0471697916
