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You are the brand manager of the newly launched gas stove. The stove has unique feature of having an in-built mini tandoor. Though the initial
You are the brand manager of the newly launched gas stove. The stove has unique feature of having an in-built mini tandoor. Though the initial trials received good response, the sales have been quite low. On enquiring with the retailers, you understand that the customer is confused with the purpose of product. What steps will you suggest for conveying the product category?
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