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You are the CEO of a global company. You are planning to establish a subsidiary abroad. Your marketing team wants to move into Western Europe.
You are the CEO of a global company. You are planning to establish a subsidiary abroad. Your marketing team wants to move into Western Europe. Please design an entry strategy ! Design an entry strategy reflecting: High capital investment requirement And Exploiting market potential And Strict labor laws
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Managerial Economics
Authors: Mark Hirschey
14th edition
9781473709263, 1473709261, 1473717343, 1473717345, 978-1305506381
