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You are the CFO of Motor City Spirits Co. in Detroit. The owner is considering two new products, a Rye or a Bourbon, but can
You are the CFO of Motor City Spirits Co. in Detroit. The owner is considering two new products, a Rye or a Bourbon, but can only support one. Both products require some upfront costs and have projected cash flows for 3 years.
Annual cash flows: | Rye | Bourbon |
Year 0 | $ (906,250) | $ (1,812,500) |
Year 1 | $ 337,500 | $ 1,025,00 |
Year 2 | $ 525,000 | $ 812,500 |
Year 3 | $ 475,000 | $ 675,000 |
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Discount rate | 14% |
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- Given that you typically use IRR as your decision criteria, which spirit should you produce?
- Lastly, you recall your Finance professor really liked using NPV, so you consider NPV for both projects?
- What is the payback period for these projects.
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