You are the Chairman of Isuzu Motors in Japan. Your Indian subsidiary Isuzu India has
managed to gain only under 2% of the market share so far & Competitor brands such as
Maruti & Hyundai account for 50% & 17% of the market shares respectively.

a. What turnaround strategies can you suggest to arrest the decline of revenues &
the profitability of your company?

b. In your opinion, would it be considered appropriate to pursue a Combination Strategy?
State your response with appropriate justifications & reasons.