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You are the chief communication officer for The Kraft Heinz Company. Over the last few months, you were faced with three unexpected issues that you
You are the chief communication officer for The Kraft Heinz Company. Over the last few months, you were faced with three unexpected issues that you personally needed to address. Discuss how you would address this issue based on both the Module 3 content and other sources that you can find online or through the UA databases. The rationale that you provide for your approach to addressing the issue must include your own research on the topic. 2) Before you took over as CCO, the communications department was divided between the public relations, advertising and digital teams. The company would like to switch to a more integrated approach, focusing more on dividing the teams by functions (strategy, creative and media) rather than discipline in order to coordinate advertising and PR efforts more consistently. Using the concepts related to change management, how would you manage and communicate this change to your employees
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